Industrial Marketing Consulting, Coaching and Training

Industrial marketing expertsWe don’t compete with you but augment and amplify your own skill set to become better at marketing to engineers and industrial buyers.

Industrial marketing consulting versus coaching

It is important to understand the difference. As consultants, we use our 25+ years of proven experience and expertise in industrial marketing to provide you solutions, quickly and efficiently.

As a coach or trainer, we take the time to ask relevant questions to understand your strengths, identify areas that need improvement and then help you maximize your skills to succeed in industrial marketing.

It’s like the old Chinese proverb, “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.”

Industrial marketing consulting

You have a marketing problem or a question; you want practical advice and answers that you can apply quickly. You want someone with an insider’s knowledge and an outsider’s objectivity who can point you in the right direction immediately.

We are your “on call” virtual industrial marketing department.

Example of deliverables:
  • Assessment of your marketing problem
  • Recommendations and solutions
  • Do independent research if required
  • Help you implement our solutions or do them for you (Additional costs apply if we implement)
  • Review your work and suggest refinements
  • Measure results (Analytics)
  • Explain the data from our reports for you to take proactive business decisions
  • Monthly conference call and online meeting
  • Online meetings are recorded and provided to you for future reference

Deliverables will be tailored to fit your needs. Industrial marketing consulting is provided on an ongoing monthly retainer which starts at $4,400 per month.

The retainer fee is based on the scope of work and is determined during the free 30-minute consultation and before you sign the annual retainer agreement.

Industrial marketing coaching & training

This is not pre-recorded one size fits all coaching and training. You will receive live, one-on-one personalized training by our founder, Achinta Mitra.

Results you can expect:
  • Improving your own capabilities for marketing to industrial buyers.
  • Learning first-hand from an experienced and proven industrial marketer.
  • Avoiding costly mistakes by learning from experts using proven methodologies.
Deliverables:
  • Kick-off meeting – introduction to your team
  • Learn your strengths and discover challenges you are facing
  • Develop a customized training program that is specific to your company and sales process
  • Weekly online training sessions where you can watch over our shoulders
  • Training sessions recorded and provided to you for future reference
  • Review marketing tasks performed by you
  • Suggest areas and techniques for improvement
  • Track and monitor your progress

Deliverables will be tailored to fit your needs. Industrial marketing coaching and training is provided on an ongoing monthly retainer which starts at $3,800 per month.

What makes me such an expert?

Achinta363by363pxThe expert we are referring to here is our founder, Achinta Mitra.

According to the 10,000-Hour Rule suggested by Malcolm Gladwell, the author of the wildly successful book “Outliers: The Story of Success,” the key to success in any field has nothing to do with talent. It’s simply practice, 10,000 hours of it—20 hours a week for 10 years.

By that yardstick, I am an expert with more than 50,000 hours of practice under my belt as a full-time industrial marketer for 25+ years.

Let’s Talk

Let’s get started with a free 30-minute consultation to determine fit. This is not a high-pressure sales pitch. It will be a friendly chat for us to get to know each other a little better.
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