Manufacturing Marketing Strategy
Developing a Manufacturing Marketing Strategy With a Marketing Engineer Who Understands Your Technical Audience
A solid manufacturing marketing strategy connects your technical and core messaging to real business goals. I bring 35+ years of hands-on experience as a Marketing Engineer to help manufacturers develop focused, measurable plans that actually support sales.
What Should a Manufacturing Marketing Strategy Include?
Every strategy I create is built around your target audience, sales process, competitors’ strengths and weaknesses and business goals.
Why Not Just Start with Tactics?
Marketing tactics without strategy lead to waste—something I see too often in industrial companies that try SEO, email, or advertising in isolation.
Tactics without a strategy are like trying to build a machine without a blueprint.
How Much Does It Cost?
You’re not buying hours—you’re investing in a proven process tailored to your company and industry.
Our pricing is structured in tiers to meet your needs and budget.
- Advisory Role: $1,850/month (Two consulting/coaching 1-hour calls per month + up to four emails)
- Core Strategy (lean): $8,800+ – site audit, Ideal Customer Profiles (ICPs), messaging roadmap, and tactical channel guidance
- Complete Strategy (premium): $14,000+ – Everything in Core plus competitive analysis, nurturing strategy, KPI dashboard, and integrations
How the Strategy Development Process Works (Phase 1)
I take a strategy-first approach. This one-time, structured engagement results in a documented strategic roadmap tailored to your business goals.
Deliverable: A clear, customized roadmap you can use immediately—whether you implement it internally or retain me as a Fractional CMO.
What Happens After Strategy Delivery? (Phase 2)
Once your roadmap is in place, many clients will retain me as a Fractional CMO to lead execution, performance tracking, and ongoing refinements. My team and I can also implement it for you if you don’t have the in-house resources.
Learn more about my Fractional CMO service →
What Results Can You Expect?
I don’t make empty promises of growth—I help manufacturers improve focus, lead quality, and marketing ROI.
Need Proof?
Let’s Get Started
If you’re ready to stop guessing and start executing with confidence, let’s talk. I’ll bring an engineer’s mindset to your marketing challenges—and help you create a strategy built to deliver.
Why Partner with Me
- 35+ years of hands-on experience in industrial marketing
- Expertise in marketing to engineers and technical professionals
- Proven frameworks that deliver measurable results
- As a Marketing Engineer, I understand both technical and marketing challenges
Value Greater Than the Price
As a mechanical engineer with an MBA in marketing, I bring specialized knowledge and experience to the table. Many marketing agencies do not have this expertise, which is particularly relevant for manufacturing, engineering, and industrial companies. I can reduce wasted marketing spend, align your industrial marketing with long sales cycles, and optimize ROI. I deliver real value that is greater than the price.