Content Marketing for Manufacturers, Distributors and Engineering Companies

Manufacturers using content marketingContent marketing for manufacturers, distributors and engineering companies has become the cornerstone of industrial digital marketing. 82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI.

What is content marketing?

“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience
– with the objective of driving profitable customer action.”

Source: Content Marketing Institute (CMI)

industrial content marketing flow chart

Why is industrial content marketing important for you?

Because it works! It is proven to help you get found by your target audience (Engineers, industrial professionals and buyers) and convert traffic into high quality leads at a lower cost per lead. Content marketing continues to pay dividends for a long time whereas paid advertisements disappear as soon as you stop spending money. That’s the same as building equity when you buy a home versus renting it.

cost per lead from content marketing is lower

Content marketing is not just a buzz-worthy trend today but an effective industrial marketing strategy that fully satisfies the self-serve mode of your customers. They do not want to engage with your sales team until they have done their research on their own and are ready to make a buy decision based on products, programs and prices.

Ready to get started? Read about our industrial content marketing services »