Digital Marketing Road Map for Manufacturers and Industrial Companies – Recording and Slide Deck
I co-hosted a webinar with John Hayes of ENGINEERING.com recently. The webinar was called Success with Digital Marketing – a Road Map for Manufacturers.
We covered a lot of ground on digital marketing as it relates to manufacturers and other industrial companies.
In case you are not familiar with John (@JackHayes), he is the CEO of ENGINEERING.com and the author of Digital Marketing for Engineers. He and his team publish a lot of helpful content on their Digital Marketing for Engineers blog.
Our presentation included:
- What is digital marketing and why is it right for an engineering and industrial audience
- Defining the road map to digital marketing
- Steps to create a road map and measuring ROI
- Why marketing to engineers is a big challenge
- How to make a business case for digital marketing with content
- How to win the engineer’s mindshare and working with SMEs
You’ll walk away with key takeaways for creating your own digital marketing road map.