Industrial Marketing Case Studies

We work with clients from various industries and of different sizes but they all demand the same industrial marketing results from us.

  • Generate more high-quality leads and grow their sales
  • Emphasize their unique strengths and differentiate them from the competition
  • Position them as thought leaders in their respective industries

Here are some of our clients’ success stories and the role we have played in them:

USON L.P.

  • Client name: Uson, L.P.
  • Description: Manufacturer of leak detection equipment and systems
  • Industries: Automotive, Medical Device, Industrial and Packaging
  • Website: www.uson.com
Industrial content marketing helps manufacturer jumpstart marketing program and generate sales ready leads

Uson, L.P. implements content marketing to generate 73.7% more new sales opportunities for the year and increase deals won by 40.9%. Uson is part of Roper Industries and manufactures a full line of leak testers and engineered leak detection systems.

Key Results: 40.9% increase in deals won and adds an additional low seven figure revenue directly attributed to marketing.

Spanwell Service, Inc.

  • Client name: Spanwell Service, Inc.
  • Description: Manufacturer of large S hooks and clamps used for OSHA compliance in workplace safety and industrial air tools
  • Industries: Industrial Construction, MRO, Oil Well/Oilfield, Petrochemical & Refineries, Power Generation, Mining, Electrical Contractors and Warehousing
  • Website: www.spanwell.com
Spanwell redesigns website with eCommerce and increases online sales by 249% after the first Year

Spanwell redesigns company website with the primary focus on selling online. This was the second redesign by Tiecas and was done to reposition the company resulting in increased sales.

Key Results: 249% increase in online sales one year after the launch and the site is now a major contributor to the company’s overall sales.

AVP - Industrial Distributor

  • Client name: Air & Vacuum Process, Inc.
  • Description: Distributor of natural gas dehydrators, compressed air dryers, filters, dew point meters, drain valves and air compressors
  • Industries: Energy, Oil & Gas, Power Generation, Manufacturing, Biofuels, Medical, Pharmaceutical, Research Laboratories and Semiconductor
  • Website: www.airvacuumprocess.com
AVP redesigns industrial website to generate traffic, qualified leads, RFQs and improve customer engagement

Air & Vacuum Process, Inc. (AVP) is an industrial distributor that retained us to do a complete redesign of their website and create new content that was more customer-centric. Phase II of this project is ongoing content marketing, SEO and conversion optimization.

Key Results (latest quarter): Traffic from Google (Organic SEO) grew by 28.77%, Pages/Session increased by 14.29% and Bounce rates decreased by -4.46% (Engagement improved).

Venkel

  • Client name: VENKEL LTD.
  • Description: Manufacturer and a leading supplier of surface mount passive components
  • Industries: Industrial and consumer electronics, computers, telecommunication, aerospace and automotive
  • Website: www.venkel.com
VENKEL LTD. uses industrial marketing strategies to generate new leads and grow Sales

Venkel completely overhauls its marketing program. We worked closely with the client’s internal Sales & Marketing team to implement several proven industrial marketing strategies during our engagement of several years.

Key Results: 267 new sales qualified leads that generated RFQs 8 months after launch and a 38.5% growth in new subscribers to the house list of prospects

Schulte Building Systems SBS

  • Client name: Schulte Building Systems, Inc. (SBS)
  • Description: Manufacturer of pre-engineered metal buildings, steel framing systems and building components
  • Industries: Aviation, Agriculture, Commercial, Industrial and Retail metal buildings
  • Website: www.sbslp.com
SBS uses traditional print and digital industrial marketing tactics to become one of the fastest growing metal building and component manufacturers in the country

SBS is an IAS AC472 accredited manufacturer of pre-engineered metal buildings, steel framing systems and building components. They retained us from day one to handle their marketing and they are still our client as they celebrate their 10 Year Anniversary in 2015.

Key results: From startup to $145 million in YTD shipments in ten short years. See more milestones achieved by SBS.

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