Strategy & Leadership Since 1987
Manufacturing Marketing Strategy. Engineered by a Fractional CMO.
Stop wasting time and money with disconnected tactics. Get clarity with a customized marketing strategy, executed by a Fractional CMO. THE RESULT: stronger positioning, higher-quality leads, and marketing aligned with sales.
A unique Blend
Engineering Marketing by a Marketing Engineer
Hello, I’m Achinta Mittra, your dedicated Fractional CMO and Marketing Engineer. As a mechanical engineer with an MBA in marketing, I bring technical understanding and strategic leadership to complex industrial markets—something most agencies can’t deliver. I don’t just strategize; I execute, measure, and deliver data-driven results.
Read My Story
Why Partner With Me
My strategy-first approach starts with customized roadmaps, not random acts of marketing, executed precisely and measured regularly to maximize your ROI.
100% Industrial Focus
35+ Years Experience
Sales and Marketing Alignment
Strategy Before Tactics
What We Do
Explore Our Industrial and Manufacturing Marketing Services
Manufacturing Marketing Strategy
Eliminates guesswork and wasted marketing spend
Aligns marketing with real industrial buying behavior
Prioritizes initiatives for the highest business impact
Builds a scalable foundation for lead generation
ExploreFractional CMO for Manufacturers
Senior marketing leadership without full-time cost
Turns strategy into accountable execution
Aligns marketing with sales and pipeline goals
Brings focus, discipline, and forward momentum
ExploreIndustrial Marketing Services
Individual marketing services designed for manufacturers, distributors and engineering companies to succeed.
Testimonials
What our clients say about working with us
We are an industrial product manufacturer. Our goal was to increase product awareness, improve our website and increase online sales. Tiecas helped us reach those goals.
C. S. Rohrich
President, Spanwell Service Inc.
Great work. I forgot to mention that so many people commented on our ad on the inside back cover of the METALCON Show issue of MCN. Thumbs Up!
Frank Rosales
Executive Vice President, Schulte Building Systems, Inc.
The first impression is that the website looks great! You really understand the messaging we wanted to convey. The site is much easier to navigate with the new design.
Anne Bigalke
VP of Business Development
How Manufacturing Marketing Strategy Turned Technical Content into Wider Industry Visibility
This case study shows how strategy creates focus—and why execution works better after the strategy is defined.
Read Case Study
Ready to Get Started?
Nothing happens until you take the next step.
Let’s explore your current challenges and work together to align your sales process and marketing execution. It will be a friendly chat, not a high-pressure sales pitch.
Set Up a MeetingLatest Articles on Industrial and Manufacturing Marketing
Fractional CMO for Manufacturers: A Smarter Alternative to Expensive Full-Time Marketing Leadership
December 1, 2025
By: Achinta Mitra
Many small and mid-sized manufacturers face the same reality. They want consistent marketing results. They want better-qualified leads. They want direction grounded in a real manufacturing marketing strategy. Yet they cannot justify the cost of hiring a full-time CMO. The …
Industrial Website Design: Real-World Answers to 9 Common Questions from Manufacturers
November 10, 2025
By: Achinta Mitra
You can enter any of these questions on industrial website design into Google, and you’ll probably get your answers. Most are summarized versions of online articles written for a general audience. It’s up to you to decide if—and how—those ideas …
Your 2026 Industrial Marketing Plan Starts Now—How to Finish 2025 Strong and Set Up for Growth
October 10, 2025
By: Achinta Mitra
Are you working on your 2026 industrial marketing plan? As 2025 winds down, many manufacturers are still focused on closing the year strong—wrapping up campaigns, meeting sales goals, and managing budgets. But this is also the ideal time to shift …
Marketing Matters
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